Prompt Targeting: Optimize for the Questions Customers Actually Ask
Ranking for 'plumber' is guesswork. Prompt Targeting finds the exact natural-language questions your ideal customers ask AI — and wins those answers.
The shift from keywords to questions
Traditional SEO optimizes for keywords — short phrases people type into Google. But people don't talk to AI in keywords. They ask full questions: 'Who is the best family dentist in Las Vegas that takes my insurance?' Prompt Targeting is the practice of identifying and winning those exact natural-language questions.
Why guessing doesn't work
You can't optimize for a question you've never heard. The queries your ideal customers ask AI are specific, conversational, and often surprising. Prompt Targeting starts by mapping the real questions in your market — not the ones you assume — so your optimization targets actual demand, not guesswork.
How Prompt Targeting works
We research the precise prompts your customers use across ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews. Then we build your presence — content, citations, and schema — so AI engines cite you in the answers to those specific questions. It's the difference between hoping to be found and engineering it.
Why it's in every plan
Prompt Targeting is the single highest-leverage fix we offer, which is why it's included in every Click Elevate plan from Starter up. Without it, you're optimizing blind. With it, every other AEO tactic has a clear target.
See how visible your business is to AI
Get your free 0–100 AEO score across ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews.