Notes from the AI visibility front lines
Dated, practical posts on the same five subjects the Resource Center covers in depth. Looking for the evergreen reference instead? Start with the guides.
Foundations
What AEO and GEO are, how they differ from traditional SEO, and why the shift to AI answers changes the work.
How Three AI Search Experiences Choose Businesses
ChatGPT, Perplexity, and Google AI Overviews do not produce recommendations the same way. Learn the practical differences without chasing secret ranking formulas.
ReadWhy Google Rankings Don't Predict AI Visibility
A strong Google position can coexist with weak AI visibility. Learn why answer engines use different signals and what to improve when both channels disagree.
ReadWhat Local Businesses Get Wrong About AI Recommendations
Local businesses often optimize slogans instead of useful evidence. Here are the most common recommendation mistakes and practical fixes you can make now.
ReadWant the fuller treatment? See the Foundations guides
Technical AEO
The machine-readability layer: schema, llms.txt, crawler access, and rendering.
Want the fuller treatment? See the Technical AEO guides
Citations
Earning and correcting the third-party sources that corroborate a business.
Want the fuller treatment? See the Citations guides
Prompt Strategy
Optimizing for the questions customers actually ask, not guessed keywords.
Want the fuller treatment? See the Prompt Strategy guides
Measurement
Tracking whether AI visibility is genuinely improving, without overstating it.
A Simple Monthly Routine for AI Share of Voice
Track AI visibility without pretending the results are permanent. This monthly routine uses repeatable prompts, source notes, and honest interpretation.
ReadWhy Your 'Free SEO Score' Tools Are Lying to You — We Asked the LLMs Directly
Most free score tools check your page tags and call it a day. We found the gap the hard way: a site can score 74/100 and still be completely invisible to ChatGPT, Perplexity, and Claude. Here's what we learned when we asked the AI engines directly.
ReadWant the fuller treatment? See the Measurement guides
See what the AI engines actually say about you
Reading is the easy part. The free score tells you which of these problems are actually yours.